FORMATION OF THE ENTREPRENEURSHIP MODEL OF E-BUSINESS IN THE CONTEXT OF THE INTRODUCTION OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Abstract

The constructed e-business company entrepreneurship model, including the main components of the internal environment, reflects the influence of external factors. The components of the internal environment of e-business company are analyzed in four blocks: product, consumer interface, infrastructure management, financial aspects. The challenges faced by managers of e-business companies in Poland are grouped according to the components of the external and internal environment. A Matrix of market relations types using information and communication technologies is formed with the use of four participants: B (Business), C (Consumer), G (Government), E (Employee). Each of the presented types of interaction in the constructed Matrix is entrepreneurship model that has its own efficiency and is capable to generate income.