Management of innovative activities of the enterprise

Abstract

Effective functioning of business under the conditions of the information economy requires serious changes in the organization of business activities. Only those enterprises that can generate innovations become successful. The latter are considered an important source of competitive advantage in the activities of globally operating enterprises, and in a number of industries - also an indispensable condition for survival. At the same time, the information revolution has changed the operating environment of modern enterprises, creating, first of all, fundamentally new conditions for the activation of their innovative development. None of the systems can function effectively without a certain mechanism. Thus, the mechanism for managing the innovative activity of the enterprise should be formed according to the following system of principles: - systematicity as an open, adaptive, dynamic system of a probabilistic nature; - complexity as a system that functions in the market environment within the limits outlined by the methods of state and regional regulation; - innovation orientation, which ensures the long-term survival and development of the enterprise in an unstable environment due to the constant search and use of new ways and areas of realizing its potential; - the balance of interests of subjects of innovative activity.