Methodological approaches to managing the development of a social enterprise

Abstract

Social entrepreneurship is gaining increasing importance in the modern world due to its ability to solve social and environmental problems in combination with economic efficiency. This topic is gaining particular importance due to the intensification of global challenges, such as economic crises, social inequality, and the need to implement sustainable development. Developing social entrepreneurship strategies for small and medium-sized enterprises requires taking into account the specifics of this form of business, in particular its focus on achieving social goals along with financial ones. Effective creation of such strategies is based on a systemic approach and the use of a number of methods that allow integrating social goals into the overall business model.