Переміщені ЗВО як фактор соціальної мобілізації

Abstract

The armed conflict in the east of Ukraine led to the emergence of the phenomenon of displaced higher educational institutions in the autumn of 2014 at the initiative of a part of the teaching staff and students in the field of higher education. The article examines aspects of the formation of this social phenomenon and the features of the activities of immigrant universities. It is noted that relocated universities are an unspoken separate category of subjects of the entrance campaign, because they conduct it in fundamentally different conditions compared to their own pre-war experience. Particular attention is paid to the analysis of career guidance strategies, which demonstrate the difference between a group of displaced universities that left Donetsk and Luhansk regions and are located in Vinnytsia, Kryvyi Rih, Kharkiv, Kyiv and a group of displaced universities located within Donetsk and Luhansk regions. For one group of universities, the urgent needs in career guidance over the past six years have been: the need to recruit in someone else’s regional educational field and the need to preserve regional identity. For another group of universities, difficult tasks are: recruitment in conditions of a cardinal objective decrease in the number of potential applicants, taking into account the demographic situation in the region; overcoming information confusion in the perception of applicants who confuse migrant universities with “clones” or with the branches; preserving their own identity; creation of an attractive image of the university against the background of an acute shortage of developed cultural, entertainment and sports infrastructure in regional cities. It is obvious that the permanent need to use all the available reserves of teaching staff of relocated universities in the context of social mobilization leads not only to positive results. The mechanisms of social mobilization can be replaced by the mechanisms of social apathy. Migrant universities in difficult, unfavorable compared to pre-war conditions form new experience in conducting educational and scientific activities, conducting entrance campaigns. It is necessary to understand that this is mainly due to the persistence and painstaking work of the teaching staff of the relocated universities, due to their enthusiasm and vitality.