Fundamental theories and models of personnel motivation: analysis and current trends

Abstract

The paper explores fundamental theories and models of personnel motivation, which is a determining factor in the effectiveness of modern organizations. A systematic analysis and critical assessment of classical substantive and procedural concepts of motivation were carried out, their strengths and limitations in the context of modern managerial realities were identified. In parallel, key modern trends in the field of motivation were investigated and characterized, in particular, the personalization of approaches, the growth of the role of intangible incentives, the focus on employee well-being and engagement, as well as the integration of digital technologies. The results of the study are aimed at synthesizing theoretical foundations and current practices for the formation of scientifically sound approaches to the development of effective and adaptive motivation systems in a dynamic business environment