ECONOMIC BEHAVIOR AND ENVIRONMENTAL ETHICS IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Abstract

Economic behavior is the goal-oriented activity of an economic entity, regulated by the criterion of prots maximizing. The interaction of the main subjects of social interaction through the prism "human ↔ nature ↔ society" is considered. It was found out that the peculiarities of the key micro-, meso- and macro-level entities behavior, the producer and consumer, the employer and employee, the state and the individual assume diffrent benefits, maximize utility from the economic resource use and recombination. In this process must be taking into account the environmental component. The characteristic of economic behavior is considered through such factors as rationality, pragmatism, exchange efficiency, morality, and environmental ethics. The micro level of economic behavior presupposes the interaction of people, while using the nature gifts to satisfy their lower, physiological needs - the level of interaction "human-nature". To satisfy his basic needs a human uses the direct gifts of nature, which do not require its resources signi좴cant transformations. Biological unity and equality of all living organisms is the law of nature, the basis of partnership. The meso level of economic behavior is viewed through the prism of "human-society". This is due to the fact that a human cannot exist in nature alone, to survive people unite in societies and carry out joint activities. Deffinitely the development in this vein crystallizes the problem of economic behavior. Economic behavior is characterized by such attributes as rationality, pragmatism, the equivalence of exchange. Rationality is considered as an activity based on experience that assumes reasonableness, meaningfulness of decision-making under the prevailing conditions, in conditions of boundless human needs and limited natural resources and their fullest use...