Веб-сайт як динамічна складова формування іміджу шляхом відповідності константам фірмового стилю

Abstract

In the article a ground is presented forming of image of enterprise on the basis of visual methods of description of brandname style. The constituents of brandname style, his constants, are described. In examples accordance or disparity of brandname style of organization is shown official to web-site organization. Drawn conclusion about the necessity of accordance of brandname style to organization of web-site organization for producing an authoritative image of organization and raising of interest in commodities and services.